Nokia
Establishing an iconic brand on a new market
A laptop for everyone's daily life
The Client
A long-standing mobile phone maker, Nokia has tasted life in the centre of the podium, then the travails of a market increasingly pressured by evolution and competition. But without ever losing its reputation or legitimacy.
The Brief
Run the international launch of Nokia’s new range of laptop computers, by harnessing its strengths: accessible prices and reliable products.
Product Launch
A multi-channel launch strategy across print, display and in-store promotion. The whole shebang.
Social Media
Strategy and creation of photo & video content for an optimised digital launch.
Product Launch
Barony's solution
A simple insight: Nokia’s laptop doesn’t claim to be the next Macbook, but it’s a reliable and efficient product underpinned by the reputation of a brand that has always been part of our lives in some way. An international 360 campaign spanning print and video, in stores and the digital space.
With a strong footprint in collective memory, Nokia enjoys natural brand credibility.
The challenge? Turning that recognition into a competitive asset — by embedding the brand into users’ daily lives through a promise aligned with its core values: durability, simplicity, and accessibility.
To ensure a successful launch of a product range tailored to consumer needs, Nokia was looking for a strategic partner capable of leveraging its technological heritage while adapting the go-to-market to the cultural and local specificities of the European and global markets.
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