Real Estate Company - CIFV
Local development that makes sense
Local development that makes sense
The Client
A member of national property network PROCIVIS, and formerly known as Crédit Immobilier de France, CIFV is now an all-round player in the housing sector with 11 distinct brands.
The Brief
Assist CIFV’s change process, in terms of the parent brand’s territory and its sub-brands’ strategy.
Advisory and strategy
Comprehensive support to simplify the customer experience, through a strategy of harmonised communications and appropriate recommendations.
Branding
An in-depth overhaul of the brand platform covering messaging and graphic identity across a suite of assets.
Advisory and strategy
Barony's solution
A strategic recommendation to cut the number of sub-brands from 11 to four. A structured and redefined group identity. Messaging that puts local communities front and centre, and establishes the independence of the house of brands. People-centric, inclusive, real iconography. Reaffirmed graphic guidelines. The result? A bold and harmonised territory that spans all the sub-brands.
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