ASSE
A new identity that speaks volumes
A new identity that speaks volumes
The Client
The Brief
Co-build Saint-Etienne’s new logo with its supporters, and embed it in a new brand platform that rethinks the graphic elements and messaging.
Barony's solution
A new logo that stresses the bond between the club and the city of Saint-Étienne. A fervent and accessible editorial identity, applied to a suite of collateral. And set out in a comprehensive, essential brand manual.
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