ASSE
A noisy collaborative campaign
A noisy collaborative campaign
The Client
The Brief
Organise and formalise the public consultation campaign ahead of designing the club’s new logo.
Barony's solution
A big campaign with a word-playing title, Vert l’Avenir – Towards the (Green) Future – based around a quantitative public online questionnaire and qualitative focus groups among the club’s community, with the resulting data being crunched in Power Bi. Subsequently, an online vote on the club’s website and social accounts attracted no fewer than 15,000 respondents.
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