Gilac
A territory that does a crate job
The Client
An iconic brand in plastic containers, Gilac has a proud history of top-drawer advertising that has earned it a robust reputation among manufacturers, farmers and restaurant professionals.
The Brief
Refresh Gilac’s territory to modernise its image, but without impairing its authentic, professional credentials.
Brand territory
Brand storytelling, tone of voice, graphic guidelines – an in-depth overhaul based on solid foundations.
Brand territory
Barony's solution
An offbeat and slightly cheeky tone, where words play and popular sayings help enhance the proposition. Simple, up-to-date imagery that tells it how it is. And a crisp typeface with an industrial flavour. In sum, a totally new territory fusing excellence and a modern vibe – deployed across print posters, publications and social media.
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