Renault Trucks Electromobility
Turning a digital twin into a business destination
Turning a digital twin into a business destination
The Client
The Brief
Renault Trucks partnered with Barony to showcase its digital twin — The Good City — bringing to life the reality of electromobility across Europe in real time.
Barony's solution
Beyond presenting the largest zero-emission zone in Europe on a digital platform, the strategic and creative challenge was to make the future tangible today.By transforming a digital showcase into a true business destination, Renault Trucks reinforces its leadership both on screen and on the road, setting the foundations for tomorrow’s electric mobility — in Europe and beyond.
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