Fitadium

Storming into the arena
The Client
An online retailer focused on fitness and bodybuilding, Fitadium sells protein-rich products to those eager to beef up their routine.
The Brief
Design Fitadium’s new brand territory, and deploy it in a hard-hitting campaign.
Branding
Logo, type, tagline, graphic identity – for a fully revamped brand platform.
Print & Digital Campaign
A territory deployed both online & offline, from art direction to copywriting.
Branding
Barony's solution
Strong insight and boldly standout positioning. A chunky logo and an engaging tagline. An upfront, emphatic, vibrant palette. And no-frills wording geared to each range. The upshot: a combative and inspiring territory, expressed in assets that beckon you into the arena.

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