Traxx
Infotech gets a makeover
Infotech gets a makeover
The Client
A global wholesaler of IT products, Traxx is proud of its expertise and affordable prices in equal measure.
The Brief
Reinvent Traxx’s graphic identity to make it stand out in a fiercely competitive market, while emphasising its tech credentials.
Branding
Logo redesign, new packaging, revamped colour palette – all aimed at achieving high visual impact.
Branding
Barony's solution
A boldly differentiating logo, free of clutter, with two letters that say it all. Packaging that picks a clean-cut combination of fluorescent green and anthracite. This new graphic identity aims to be both incisive and seriously tech.
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