Credit Agricole
A campaign that's on the money
A campaign that's on the money
The Client
As the region’s number one bank, Crédit Agricole Auvergne-Rhône Alpes assists individuals and professionals who are keen to invest in meeting the social and environmental challenges of the future.
The Brief
Raise the visibility of Crédit Agricole AURA’s five cooperatives in the region, while highlighting the bank’s initiatives on topics that make it an everyday partner.
Print & Digital campaign
An astute manifesto, coherent imagery, and a creative idea deployed both on- and offline.
Film
Art direction, copywriting and editing – for a film that delivers the right message.
Print & Digital campaign
Designing an innovative media platform across multiple channels, from podcast to masterclass.
Barony's solution
Messaging to unite, reassure and mobilise. Reaffirm the bank’s leading position across all media. Vibrant and inspiring imagery that underscores diversity. A people-centric film about taking action. A richly meaningful, multi-channel corporate campaign aimed at opinion leaders, the business community and young people.
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Let's work together
If you're looking for a partner with a sharp eye and the nerve to create market-specific rules, let’s talk!
