Renault Trucks Van Solutions
The Client
The Brief
Barony's solution
In a market where light commercial vehicles are still perceived as simple work tools, Barony helped Renault Trucks shape a strategic vision — a key step in preparing its European market conquest.
Renault Trucks has since structured its positioning in the LCV segment, asserting its leadership with added value through a brand architecture designed to endure and support each product launch with consistency.
The brand has captured the attention and trust of a demanding customer base, redefining the standards of excellence in the light commercial vehicle category.
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