Renault Trucks Trafic E-Tech

The Client
In a sense, Renault Trucks is the cousin of carmaker Renault Automobile. It’s the companion of professionals on all their journeys, and throughout their daily working life.
The Brief
Support the launch of the new Trafic E-tech, an electric van designed for tradespeople and other professionals, through a Europe-wide online campaign.
Online product Launch
A campaign using ads and social media, for maximum visibility.
Video production
Creative concept, production, post-prod – for videos of equally persuasive style and substance.
Online product Launch
Barony's solution
Three ultra-immersive videos to convey the ‘pros talking to pros’ concept. A resource recommendation tailored to each European country. And a well-designed, -targeted and -executed online distribution strategy. The upshot? Impressive mileage – in an EV, naturally.
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