R'novelar by Mph
The Client
The Brief
Barony's solution
Facing rapid expansion and a growing number of legacy brands acquired through successive buyouts, MP Hygiène — an independent French leader based in Ardèche — was confronted in 2024 with a major challenge: structuring its brand portfolio to maximise clarity and commercial performance.
In the professional hygiene market, where product proliferation increases complexity and intensifies competitive pressure, a clear positioning becomes a key lever for differentiation.
Barony’s team worked across the full scope of the offer, building a clear and enduring brand platform that restores meaning to the range and supports adoption by both clients and sales teams.
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